Foxnaif, derived from the word ‘faux-naïf’. It means a literary or artistic style that pretends to be simple, childlike, or unsophisticated. Gizem has chosen this word to represent her work because what she does is seeking the simplicity in complexity when she designs.
Foxnaif focuses on visual thinking and design in the fields of tech, fashion, beauty, art and culture. The spectrum consist of identities, branding, user interfaces, products, patterns, print, social media, animations and more.